Development of a new identity for a British childrens fashion label Caramel to be franchised worldwide. The project explores the micro and mega scale with a “dolls house ” or Alice in Wonderland spatial distortion from one side of the house to the other. Adults enter one side and children can walk through the smaller fireplace door. The walls are used for the stock storage and the visible clothes are as insulation in the house. Most franchise spaces do not have stock storage outside their commercial territory.
The garden is the green carpet outside the house where trees are growing childrens shoes. Strong identity within the department store, fun and a place children want to go to.